Right, especially bad since this is Google. Their brand should mean more than this.
I've been writing about how the greatest weakness of LLMs is their gullibility for ages. This right here is a great example - see also the Encanto 2 thing from a few weeks ago: https://simonwillison.net/2024/Dec/29/
AI results should be better than this, but there will be hallucinations from time to time. That is entirely foreseeable.
The true failure here is by the humans who couldn't be bothered to do the bare minimum to protect the brand. This would be a major failure if it where any an sort of ad, but it's utterly unfathomable for a highly expensive and absurdly visible Superbowl ad. Why does anyone involved, from intern to CMO, at either the agency or Alphabet, have jobs that they seem ruthlessly indifferent to performing with any sort of attention or care?
I had the same thing happen to me, except for Cars 4! Google AI picked up a fan fiction trailer summary for Cars 4 from somewhere akin to Fandom and reported it as true.
I've been writing about how the greatest weakness of LLMs is their gullibility for ages. This right here is a great example - see also the Encanto 2 thing from a few weeks ago: https://simonwillison.net/2024/Dec/29/