MAS has a killer feature (as with iOS App Store) - one purchase for multiple users or machines with one credential set to manage purchase and upgrade.
Handling multiple software instances and licenses is a HUGE pain point for the customer - it gets exponential if you're forced to manage licenses across machines and/or users (thus site-licenses for businesses). It is tough enough even for a power user with license management software, but literally a nightmare for the un-initiated.
I'd argue the exact opposite. Case in point #1: I bought a license for Sublime Text 2 from the developer. I'm free to use it on all of my Windows, Mac, and Linux systems. (Meaning, when I'm forced to use Windows, I actually have a decent text editor I like!)
Case in point #2: I'm trying to buy 15 copies of OS X 10.8 for our older (>1 month old) Macs. I have two options: create 15 Apple IDs, or buy 20 Volume Licenses from Apple, 5 of which I will never need as we don't buy used computers.
Don't get me wrong; I love that I paid for Aperture and can effortlessly install it on multiple systems. (Photoshop, on the other hand...) But it's not everything to everyone.
I don't understand why this [1] doesn't work for you - I was able to put exactly 12 licenses in my cart. According to this page [2], the process is to download the installer once and distribute manually.
MAS has a killer feature (as with iOS App Store) - one purchase for multiple users or machines with one credential set to manage purchase and upgrade.
Handling multiple software instances and licenses is a HUGE pain point for the customer - it gets exponential if you're forced to manage licenses across machines and/or users (thus site-licenses for businesses). It is tough enough even for a power user with license management software, but literally a nightmare for the un-initiated.