I don't know if they license it specifically, or if anyone has even approached them about it. I do think it's ridiculous that all of these companies are making their own solutions that are all terrible.
What they really should do is license their content to netflix for a fair price and just let netflix be the service people use.
There is no point buying everything as a streaming provider. It doesn't get you more customers and it costs money.
Heck, Apple will not even let you put up anything on the iTunes store to purchase - they have to be very confident it will recoup their costs for encoding, ingest time etc etc.
>> There is no point buying everything as a streaming provider. It doesn't get you more customers and it costs money.
The way Amazon prime does it is much like a traditional cable provider -- you can opt into channels (e.g., Hallmark channel) for additional fees per month. Everything purchased appears on Amazon as a universal bucket of content, same UI same everything. Amazon appears to handle the tech and billing. As a consumer, it is beautiful -- you can subscribe and unsubscribe from services monthly, rather than waiting for some once-every-3-yrs renewal contract. You can do everything online rather than waiting an hour for customer service. And thank heavens you dont need to install some random half-baked streaming "App" via the Samsung TV App store.
I'm assuming Amazon takes a cut of the monthly fee. If the MRR of the monthly cut Amazon gets is higher than the cost to deliver, it is a first order win. I assume the marginal engineering work is trivial. I also assume the only marginal costs are the extra metered cost of bandwidth, storage, etc.
I do think there is an issue though -- if the cost of the bundler (Amazon in this case) gets too high, I can see consumers scared off by this ever-increasing bill (Imagine you had a $50/mo netflix bill for example.) Of course, for Amazon this isnt a problem since practically every human I know has a load of random Amazon Marketplace charges on their credit card already they cannot reconcile anyway.
What they really should do is license their content to netflix for a fair price and just let netflix be the service people use.