There's a fundamental difference I think in the European mindset on private data and the American.
From the European mindset: private data is not "given" to a company, the company is temporarily allowed to use the data while that person engages in a relationship with the company, the data remains owned by the person (think copyright and licensing of artistic works).
American companies: think that they are granted ownership of data, just because they collect it. Therefore they cannot understand or don't want to comply with things like GDPR where they must ask to collect data and even then must only use it according to the whims of the person to whom it belongs.
From the European mindset: private data is not "given" to a company, the company is temporarily allowed to use the data while that person engages in a relationship with the company, the data remains owned by the person (think copyright and licensing of artistic works).
American companies: think that they are granted ownership of data, just because they collect it. Therefore they cannot understand or don't want to comply with things like GDPR where they must ask to collect data and even then must only use it according to the whims of the person to whom it belongs.