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> I seriously doubt Apple would move to Bing by default, even if there were some short term monetary gain. Using a subpar/cluttered search interface is so far off from their brand image.

> I find it 10x more likely Apple would suddenly find the motivation to make their own search engine if forced to end their deal with Google.

I find it 10x more likely that in such case they would use white label Bing and do front-end on their own.






Why would Apple be allowed to partner with Microsoft, which is even larger than Google?



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