While not empirical proof I typically distrust anything that has massive marketing budgets. Nord seems to sponsor every Tom, Dick, and Harry on YouTube to push their product and, as we've seen from many other unmasked operations that do that (Honey, Established Titles), that doesn't bode well.
I don't use Mullvad, but I've never seen them run ads directly, and they've gotten exposure via word of mouth very effectively.
I don't use Mullvad, but I've never seen them run ads directly, and they've gotten exposure via word of mouth very effectively.