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In a consumerist society, decreasing consumption is a radical act. Saying something against advertisers is tantamount to hate speech on social media.





Sometimes it's also nonsense. Keeping an old energy-hungry 50's refrigerator or driving a 25mpg volkswagon beetle doesn't add up.

If you also drive less the beetle does make perfect sense. Especially when the car is paid off and you fix it yourself.

The fridge may or may not make sense depending on bow long you think your new fridge will go until it fails. Having to buy a new fridge is expensive.


the fridge might be a stronger argument. It's like trying to mine bitcoin with a cpu.



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