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I was on a team looking at real life communication behaviors in 2000 or so, when email was pretty new to “normal” folks. We learned it was very common for people on their home computers communicating with family to just reply-all to the most recent message to the family. This meant the subject line was somewhere between useless and actively confusing, so they ignored it.

What they really wanted (without knowing how to ask for it) was a multi-party chat application, but one with attachments and universal addressing — which in 2025 we still don’t have, thanks to rent-seeking. Fortunately, email was defined before anyone realized how much money you could make by maintaining a walled garden.




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