This guys’ posts read like someone put Paul Graham in a tumble dryer and interviewed him immediately afterwards on a topic pulled from a hat
If you ship a project and your management chain begins talking about the next thing, stop improving that project. In my experience, continuing to work on an already-shipped project is a very common mistake. Declare victory and walk away!
Because that's how the entire reward system is structured - ask management why they care about that stuff (money) and you will understand why people do it (money).
Take some pride in your craft sheesh