Guy lies to various media outlets and feeds them bogus stories to prove that various media outlets will publish anything that will get them more pageviews/readers/circulation/whatever, regardless of the quality of the story.
Then similar various media outlets cover the story of the guy who lied to the media outlets to prove that they'd write any sort of stupid story like about a guy who lied to the media outlets to prove....
Guy lies to various media outlets and feeds them bogus stories to prove that various media outlets will publish anything that will get them more pageviews/readers/circulation/whatever, regardless of the quality of the story.
Then similar various media outlets cover the story of the guy who lied to the media outlets to prove that they'd write any sort of stupid story like about a guy who lied to the media outlets to prove....