I want to piggyback to compare TikTok and YouTube. It is so much easier to post a quick fifteen second clip on TikTok on their mobile app. Compare to the same on YouTube, I feel a lot more friction. I don't know if it is justified but maybe I haven't used TikTok enough to be afraid there. For example, I learned early on that a video of a party with music playing in the background is a bad idea™ on YouTube.
