1. If you were a bit more familiar with Apple history, you'd know that the Mac was actually Steve Job's push to make things more proprietary and locked down, not less. Make of that what you will.
2. If your ideological stance is in opposition to companies like Microsoft/Apple/etc. and you work in the tech industry, the most effective action you can take as an individual is to deny them your labor.
Not at all, he figured out with the NeXT experiment that it was more useful to be open than to lock everything down. Because competition is good for the company also, it creates a force against stagnation.
When Jobs came back the Mac was basically dying because it was uncompetitive on hardware price and it needed some appealing features on the software side to make it worthwhile.
Since it has roots in NeXSTEP (who allowed the web to happen) it made sense to market the UNIX base, potential server use case and things like that as a factor.
Sadly, Tim Cook undid most of the work that had been done, in order to sell something close to a swappable appliance. So, you get both incompatible, uncompetitive hardware and locked down software.
1. If you were a bit more familiar with Apple history, you'd know that the Mac was actually Steve Job's push to make things more proprietary and locked down, not less. Make of that what you will.
2. If your ideological stance is in opposition to companies like Microsoft/Apple/etc. and you work in the tech industry, the most effective action you can take as an individual is to deny them your labor.