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What's the difference between $9.99 and $99.99(or feel free to shift the decimal depending upon whatever economic demesne you fall under)? Several of the leading karma members here regularly chime in about raising prices. If small company A makes the absolute best widget X for market Y with market Y x2 prices that it is well-received but the revenue did not match expectations and they end up being acquired by a large company or investor then how is this any different? I never would have guessed Fisker cars would have trouble.



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