I think almost every company would have to have such a banner. Everyone has a price. Even Marco ("and they didn’t want to pay enough"). Some prices are higher than 'the market' wants to pay right now but that doesn't mean there isn't one.
Yep. If I offered Marco $500MM with the sole condition that I could take the Instapaper source code and live stream my burning it with a blowtorch, I think we can safely say he'd take the money.