I think when you're at apple's scale, the cost of doing all of that difficult engineering pales in comparison to the cost of responding to subpoenas and bad press/lost sales from compromising user privacy. (google did something similar when they stopped storing per-user location data)
Separately; it doesn't matter how good your technology is or how much you believe in it, you need to win the PR battle of convincing people of how it works. An example is VPN companies who claim not to keep logs testifying in court under oath that they can't produce requested logs, or Mullvad being unable to comply with a search warrant for storage drives because their servers didn't contain any.
Separately; it doesn't matter how good your technology is or how much you believe in it, you need to win the PR battle of convincing people of how it works. An example is VPN companies who claim not to keep logs testifying in court under oath that they can't produce requested logs, or Mullvad being unable to comply with a search warrant for storage drives because their servers didn't contain any.