No, the person uploaded their photo to Meta AI to get a picture with some background, once. They then started seeing ads for MetaAI offering to generate more images of them, for a cost. Only the ads were still using their face from the photo they only uploaded once.
This is like using an online photo editing tool once, and then seeing ads to that photo editing tool show up on the internet, still using the image you up loaded that one time.
There's no cost to watch other shows on HBO, but the 2 minute promo they play for a different HBO show before playing the show you requested is 100% an ad.
My time is not free. My attention is not something I've ceded control of to HBO to do whatever the hell they please just because I want to watch The Sopranos.
This is like using an online photo editing tool once, and then seeing ads to that photo editing tool show up on the internet, still using the image you up loaded that one time.