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That is easier said than done. In order to achieve that effectively every employee that has any relation to data needs to be constantly vigilant in keeping PII to a minimum, and properly secured.

It is often much easier to use an email address or a SSN when a randomly generated id, or even a hash of the original data would work fine.

I'm not saying that we shouldn't put more effort into reducing the amount of data kept, but it isn't as simple as just saying "collect less data".

And sometimes you can't avoid keeping PII.




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