On: More telcos confirm Salt Typhoon breaches as White...

[int_19h]

Apple seems to be willing to spend money on this kinda stuff. But the reason why they do this is because it allows them to differentiate their offering from the others, with privacy being part of the "luxury package", so to speak. That is - their incentive to do so is tied to it not being the norm.

[Spooky23 → int_19h]

Apple and Google care about this because they handle more customer data and require more customer trust than most companies.

People were shitting a brick over a pretty minor change in photo and location processing at Apple. That’s because they don’t screw up like this.

[int_19h → Spooky23]

The point is that Apple specifically goes out of the way to avoid having customer data in the first place.

(Google, on the other hand, is the opposite.)

But, as far as I can tell, the only reason why Apple does this is because privacy these days can be sold as a premium, luxury feature.