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Are you referring to Apple Thunderbolt cables? They are active cables with circuits in them. Otherwise, I am not sure which cable you are referring to that sells for that much.

I understand as a consumer you get emotional and pissed, but even if true, that is a drop in the bucket and not "significant" profit for Apple.

The true value of MFi licensing to Apple would be influencing the accessory market, not peanuts in dongle sales.




$5 Type c cables also have "circuits" in them. It's not that hard or expensive to implement an e-markee chip.


If you think it is the same, then you are free not to purchase the cable from Apple. Either way to claim that such cable constitutes "significant" revenue to Apple Inc. is just hyperbolic/preposterous.

https://www.youtube.com/watch?v=LBWnb0ZIlEA


The revenue is in one more chain locking the user into the ecosystem. Hard to quantify.


You're taking things literally, but the point is that everything is overpriced with apple and they're getting away with it because of the cult following they've cultured and are now milking. In my previous comment, I simply picked one of the ridiculous things cult followers pay for.

They're going to keep milking their followers no matter how ridiculous each point seems when someone puts it in writing. That's how "the needle moves".


https://m.youtube.com/watch?v=AD5aAd8Oy84

Maybe you could consider Apple cables to be overengineered, but I can readily understand why a cable built this way - irrespective of manufacturer - is not overpriced. And it's not just about a chip.

The cable is simply factually better on every metric than the hand-soldered 4 wire el cheapo one at 15~16 min. There is no cult in that.

Now if one only needs to carry USB 2.0 speeds or a limited amount of power it'd be ridiculous to buy a 100+ or even 50+ cable. That doesn't make the cable overpriced either, merely overspecced for that use case.


So you're suggesting because everything is overpriced with Apple and they are a cult leader (your opinion) the government should step in and dictate the price and behavior?

Last time I checked some European countries have not only tax-free churches, they also facilitate collecting taxes and funding them.

Instead of policing cults and dictating pricing, I suggest simply not purchasing what you don't like.

(While we are on the subject of forcing behavior changes, let's mandate air conditioning and a singular electrical wall outlet. Why not?)


My reply was to the following comment:

> How significant? Doubtful it moves the needle for Apple.

I made no claims about governments dictating prices anywhere.

Dictating behaviour, however, is already being done in many areas, especially consumer protection, anti competitiveness and others.



There are about 10 different types of usb c cables, not all of them are certified at 40 Gbit.


Not the same thing. Thunderbolt cables have amplifiers in the plugs (that’s why they get hot…)




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