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It doesn't matter anymore. There won't be monetary reward, citation, personal brand building, or anything. Google just rips off the information, presents it as fact, and a visitor will never visit an author's original website again.

Websites are training data and will become an anachronism.




If I care about my “personal brand”, what are the chances that people are going to find me organically on the web?

If I want to get my name our there - which I don’t - I’m going to post to LinkedIn, give in person talks at conferences, try to get on popular podcasts that have guests, etc.




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