Or the company hires publicists who specialize in character assassination.
There's a NY Times story about how this sort of thing is done around celebrities. 90% of what you read, watch, or listen to involving celebrities is manufactured attention-seeking or revenge PR.
The “hatefest” was because of the trial. There were so many inconsistencies and flawed arguments from her side, along with damaging audio recordings, that made people feel that she had betrayed their trust in her initial claims. The clips from the trial went viral repeatedly. I doubt you need manufactured PR for that.
There's a NY Times story about how this sort of thing is done around celebrities. 90% of what you read, watch, or listen to involving celebrities is manufactured attention-seeking or revenge PR.
https://www.nytimes.com/2024/12/26/opinion/blake-lively-just...
There seems to be a decent chance the Amber Herd hatefest on reddit and twitter was manufactured by Johnny Depp's PR team.