On: Why We Sent 25,000 Messages to Users Before We Lau...

[Maxious]

I think you meant trawling ("Trawling is a method of fishing that involves pulling a fishing net through the water behind one or more boats.")

Trolling would be quite a different thing ;)

[mindcrime → Maxious]

Trolling would be quite a different thing

Not really. "Trolling" is also a type of fishing:

http://www.thefreedictionary.com/trolling