We are building a service to help small business manage data they have in the cloud. We got to point that we are profitable but growth is anemic.
We have the problem that somehow majority of people signing up to our service are not at all potential customers.
Majority of blogs and advices we got are actually about how to acquire customers in consumer segment.
There is very little blogs on how to acquire customers which are small businesses (real estate, etc.) via internet.
Any ideas?
After that, since small businesses don't think of themselves as "small businesses" but rather as "law firms", "hairdressers", "financial services", etc, you niche like crazy and target each of those with dedicated landing pages / etc. This, again, assumes that "law firm cloud data management" is something which anyone in the world is actually looking for.