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For most industries the tech isn't the primary product.

Google sells ads, not tech Uber sells rides, not tech. Amazon sells a marketplace, not tech. Tesla sells cars, not tech.

Tech is just the tool.




Yes. Those products you listed are not in tech industries by my definition as well. You are right.

Google ads is in ad industry.

Uber is in transport industry.

Amazon is in electronic commerce industry.

I'm glad that we understand that we are talking about different things.


Can you provide an example of a company I would have heard of that is in the tech industry, just so I can get a better understanding of what y'all are talking about?

Is Oracle in the tech industry?

Also on the blog post you linked you seem to imply that you do consider Google to be a tech industry company, so I am very confused.

> In tech industry, software is the main product of the company. It can be sold to a customer (B2C product) or a business (B2B product).

> For example, Facebook is the main product of Meta. Google Search is the main product of Google.


It depends on what you consider as core product for Google.

For some people (consumer), it would be Google Search, it is a piece of software, so in that sense Google is a tech company because its main product is Google Search.

However, for marketers, who use Google Ads, to them they deal with the ads division in Google, and that division's main product is the ads service. So in that indivision, the main product is ad space, not software. And rightfully so Google Ads is not in the tech industry, but ad industry enabled by tech.

For pure tech companies, I would say AWS division in Amazon, Microsoft (Windows, Azure, GitHub divisions), Facebook/Instagram division in Meta (not Ads division).

Then there are a lot of companies that just sell software as a service (SaaS) or just software license, they are millions of them, but to name a few: Figma, Slack, Vercel, Supabase, Docker, OpenAI, Salesforce, Oracle.


Google's main product is ads, not search. Search is also not tech, it's a directory of websites.

Pure tech products is GCP or AWS.

Instagram's business is photos, Facebook is connections. Figma is a design tool, Slack is a way to connect with coworkers.

Most of tech isn't really tech.


Thanks for expounding on your views.

Personally I think Oracle is in the licensing business, but perhaps they also have a "tech industry division," as you say.




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