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Yes, toys follow a different color palette. The acceptable colors for toys are white, black (only for rubber parts), the four colors red, yellow, green and blue in full saturation, as well as their pastel variants (baby pink, baby yellow, baby green, baby blue). If you justifiably need more colors you can even use all seven official "colors of the rainbow", as well as their pastel variants (side note: how many colors are in a rainbow, and which ones, is another great entry point to the history of color).

But even there tastes are shifting: saturated colors are now associated with cheap plastic (despite brightly colored toys far predating cheap plastic). If you want to signal quality you have to show natural wood grain (only light wood colors though) or gunmetal grey.




I guess you can see this in Apple's product line. The more you pay for it, the less color it has.




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