> It's quite strange. It's still consumerism - primarily about ownership display, not use - but trying to pretend it isn't.
Reality is strange. Like how Apple owners somehow think they own a product that expresses individualism and artistic freedom where it really is a mass-produced product that looks the same as everybody else's, and more so than any other brand with less choice, while almost every aspect of customization is heavily controlled by the company ...
As someone with more-or-less the full Apple ecosystem in my home: I don't think it expresses any sort of individualism or artistic freedom. It just all works together really well without any nonsense.
I understand that was Apple's marketing a decade ago, but it doesn't really seem to be their pitch anymore.
Yep, don't give a shit about making a statement, just finally gave them a try and realized I'd been wasting my time with half-broken computers my whole life until then, rather than the 75% broken computers I could have been using.
If someone eventually makes a non-broken computer that's in no way cool, I'll switch to that.
[EDIT] Though nb a mostly-just-works ecosystem of devices and integrations is basically table stakes for a competitor now. Just a better computer is almost useless to me, it needs to take just a couple clicks or taps (if any at all) to have it integrated with the rest of my shit. That's where the time savings and utility comes in, and fiddling-with-electronic-crap becomes computers actually doing things useful for me in my life, making paying any money at all for the damn things worth it.
Reality is strange. Like how Apple owners somehow think they own a product that expresses individualism and artistic freedom where it really is a mass-produced product that looks the same as everybody else's, and more so than any other brand with less choice, while almost every aspect of customization is heavily controlled by the company ...