"We just want more money" Is the standard operating procedure and the goal of all for-profit companies. How can hackers not understand this? Of course they will always want as much money as possible, and it is up to you as a customer to decide if their product is worth what they are asking or if you will go to a competitor.
Because hackers are individual human beings, and as such are motivated by a whole variety of reasons, money being just one of them.
When running small companies they still tend to be motivated by other things, such as proving a point, achieving a technical goal or having some cultural influence etc.
It's only when the company grows in size that it becomes this soulless greedy sociopath we are all too accustomed to.
> It's only when the company grows in size that it becomes this soulless greedy sociopath we are all too accustomed to.
Most small and medium size businesses also fit this description. And I don't consider a price hike to be sociopathic or soulless. Greedy, sure. But businesses are always profit focused first and foremost.