In the Bay Area six figures ($100000) is poverty level even for a single person. Officially. An average software developer supporting a family on a single income in the Bay means a below median family income. No, it's not starvation. But I would hardly call living paycheck-to-paycheck "lucrative".
But you see the contrast between "you are a valuable and well-compensated knowledge worker" and "you have to move somewhere more appropriate for your working-class income"? And how can anyone continue to say this is lucrative with a straight face?