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This is the thing though. Non-Apple phones are made of equally nice materials, have equally nice design and equal or more utility. Several Samsung phones and the folding Pixel are more money than the top end iPhone. Hell, because of carrier subsidies the top end iPhone can be had for $0 up front.

So what makes an iPhone more luxurious than say, a Galaxy S24 Ultra, Z Fold 6, Pixel 9 Pro XL or 9 Pro Fold?






> Non-Apple phones are made of equally nice materials

The machine quality is totally different.

> what makes an iPhone more luxurious than say, a Galaxy S24 Ultra, Z Fold 6, Pixel 9 Pro XL or 9 Pro Fold

Start with the BOM.


Lol so it's the logo and marketing. Gotcha.

I mean yes, that’s a big part of what distinguishes luxury goods. Again, luxury doesn’t mean better.

When I say machine quality, though, I’m referring to their titanium and aluminum. I’ve machined some aluminum and know people who have done titanium. It’s really hard, and they do it well.

What does that add to the user experience? I can’t say it’s anything tangible. But I appreciate it. That’s luxury. It’s orthogonal to utility in many ways.




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