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They don't need to be designed to do that. Companies don't really understand why things sell. They have a lot of ideas about what makes a successful product that are generally accurate. But at the end of the day, they just try stuff, see what sells, then do more of that.

If a sizeable portion of the market is on Ozempic, then this will naturally lead to there being a portion of the market that sells well to those people. At that will likely happen a decade before any human understands the mechanics by which that food sells well to people on Ozempic.




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