The original article on this is a really fun read if you've never seen it. They describe how to bust open the excel file and look at the component xml to figure out exactly how the data was manipulated. It's nothing ridiculously sophisticated just a great example of very motivated digging.
I don't think anyone who spent more than 5 minutes in academia post undergrad is surprised that BSchool research is rotten. Their purpose is to rub shoulders with wealthy donors, not produce science.
The original article on this is a really fun read if you've never seen it. They describe how to bust open the excel file and look at the component xml to figure out exactly how the data was manipulated. It's nothing ridiculously sophisticated just a great example of very motivated digging.