If no, then people will lose trust on Amazon over time and will use other shopping platforms. So Amazon is basically trading short-term profit for long-term profit.
Consumers win when there is continued competition. Short term, sure, consumers get a better printer, but once Amazon has taken over the market where is the drive to make anything better or cheaper? It's competition 101..
I think a lot of American's have lost trust in AT&T, Time Warner Cable, but it doesn't meant they're not forced to use them.
If you control the pipes you should not be allowed to also sell the water in those pipes. You will always be in a far greater position to take advantage and become a monopoly, which, is well documented, hurts consumers.
If yes, seems like consumers win?
If no, then people will lose trust on Amazon over time and will use other shopping platforms. So Amazon is basically trading short-term profit for long-term profit.