You made me wonder as well, thought back on my trips to Berlin and specifically about Spätikaufs.
There are so many in the city that even if you miss one close by during a stroll there will be another one to visit not too far off. Still if I'm on the lookout to buy something, missed one on the block, and I'm actively looking for the next one I do tend to skip some of them that in principle should've been more conveniently on my way (same side of the sidewalk, for example) due to the movement of people, or some urban structure placement around the shop, or some other unconscious reason.
I mention this because Spätis are quite "uniform" in their offers, some are bigger with more options but nothing that would make me choose one over another on a casual stroll, so no big market differentiation to change my preferences.
There's definitely something in this, hopefully someone has done research on it and some smart HN user can share it :)
There are so many in the city that even if you miss one close by during a stroll there will be another one to visit not too far off. Still if I'm on the lookout to buy something, missed one on the block, and I'm actively looking for the next one I do tend to skip some of them that in principle should've been more conveniently on my way (same side of the sidewalk, for example) due to the movement of people, or some urban structure placement around the shop, or some other unconscious reason.
I mention this because Spätis are quite "uniform" in their offers, some are bigger with more options but nothing that would make me choose one over another on a casual stroll, so no big market differentiation to change my preferences.
There's definitely something in this, hopefully someone has done research on it and some smart HN user can share it :)