A friend works at an english football (soccer) club on the sponsorships team and yes money is definitely a big driver here!
Part of it is creating more sponsorship inventory - some brands can opt in for space on one of the jerseys that fit their budgets over others, or play around with sizing.
Part of it is creating more sponsorship inventory - some brands can opt in for space on one of the jerseys that fit their budgets over others, or play around with sizing.