I think of demand for EVs as being a little stronger among liberals and demand for trucks as being a little stronger among conservatives, so perhaps the venn diagram intersection takes a (small) hit from that.
This. Everyone in the South drives a truck, and most of those people have lumped "EV" in with "big city liberal". Cost is the other big factor and maybe range anxiety.
I think this is Elon's big problem. He already has all the liberal geeks interested in that tech, but has to expand and is thus trying to endear himself to the conservative crowd hoping the backlash in his main customer base isn't too bad. It's not working. The cyber truck is not only expensive and extremely poorly made, but it's also far too radical for most of that crowd.
Given that cars are such a large investment and that virtually the entire addressable market already has one, the bar to buying an EV is incredibly high: "can it do everything my old vehicle does?"
The answer today fpr truck buyers is no, no matter how you slice it. I think Toyota played their hand perfectly with the hybrid Prius, keeping it familiar enough to regular cars that the sole element of comparison came down to something they could win at (gas mileage). EV trucks get dinged on a dozen other points of comparison where they lose, eg towing, refueling time, etc.
I'd be really curious to know if a major truck maker has a hybrid truck in development, eg a hybrid Toyota Tacoma/HiLux. That would be very interesting indeed. If nothing else it would seed the consumers' brains with real data on how they actually drive, which could influence their buying behavior for the next truck.
