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It's obscenely expensive. That's the reason. The body style is wildly popular and the torque it produces would be a god send.

But they CRAZY expensive.




Why is it so expensive?

Is it cost of production being passed on or did the marketing department decide to do some "prestige" pricing?


Batteries? Assuming a $150/kwh cost for batteries, that would be $14,700 for a 98 kwh pack, or $19,650 for a 131 kwh pack. I think the rumor is that GM is hoping to hit ~$100 for their batteries in 2025. It will be a game changer once batteries get below $50/kwh. And some Chinese batteries are getting close.


What I learned in ECON 101 is that in a competitive market, price decrease to the level the market will bear. Isn't this the "cheaper" alternative to the Cyber-truck?

A quick search said a new one would cost $80k delivered, how much can the price decrease before Ford is losing money?


80k delivered is the theoretical base model. To actually buy one, you're well over 100k.

I can buy a new gasoline f150 for 40k at most with many bells and whistles. Not the top of the line by any means, but a really well equipped truck.

They're competing with themselves, in a way.

The people who would buy a Tesla are not the people who would buy a Ford.


Where are you located? I'm seeing sub-$60,000 options that have been sitting on the lot for a while, so if you really want one, you could negotiate a below MSRP price, and then get the $7,500 tax credit.

https://my.caredge.com/buy?radius=7000&rows=20&zip=98101&mak...


I would love an EV light truck, but not at that price difference.


I'm in the same boat. I just can't justify that much on a vehicle. Any vehicle.

It's why my f150 is the 40k xl instead of the 70k king ranch or whatever it is edition.

I would love to have an EV truck. Once the price comes down I'll have one.


The maximum price the buyers would pay is lower than the minimum price the sellers would sell for. There's no market anymore.




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