I think Andrew's take on Microsoft delivers the right kind of futurism for consumers. It is sleek and simple. Straight lines, and angular corners seems to convey speediness, responsiveness, practicality and productivity.
I think I can relate to you when you way the design is Orwellian in one aspect. The slate design is so stripped down from its original logo that it doesn't really convey Microsoft anymore. It is so simple that the feeling that conveys what Microsoft really is, isn't found in the logo.
But perhaps, that is how Andrew hopes Microsoft would be seen to the public. Sure Microsoft has a huge division doing enterprise stuff, but to consumers, that isn't always the ideal way to present your company. Maybe this is a step in the right direction.
With poetic licence, the argument that the design is Orwellian in nature, can easily be made :)
The "slate", the brand's corner stone, is inspired by the emptiness you feel when you stare into the abyss of the myriad of windows that tower above you from faceless, anonymous skyscrapers. Welcome to the future, where you are one of many.
I think I can relate to you when you way the design is Orwellian in one aspect. The slate design is so stripped down from its original logo that it doesn't really convey Microsoft anymore. It is so simple that the feeling that conveys what Microsoft really is, isn't found in the logo.
But perhaps, that is how Andrew hopes Microsoft would be seen to the public. Sure Microsoft has a huge division doing enterprise stuff, but to consumers, that isn't always the ideal way to present your company. Maybe this is a step in the right direction.