I think 37s is well within their rights to do this however they wanted. But still feels lame, how it all went down.
Current sortfolio customers got told clearly, 37s doesn't care about their business. Users of other ones of 37s' 'second-tier' products got a warning shot: your tool could be shut down or sold off any day. 37s hasn't revealed the new buyer, and appear to be hands off from here on out.
Just seems like a lot of value has been lost here. I think a better way to go would have been trying to find a strategic partner, and taking a longterm equity stake. Or bundling up Sortfolio, the 37s Job Board and The Deck into a new advertising company, with a CEO who will grow it. Something where the handoff can grow the legacy, instead of 37s washing their hands.
Instead Sortfolio lives, 37s got their money, but the whole thing feels icky. my 2 cents, no conspiracy theory
Current sortfolio customers got told clearly, 37s doesn't care about their business. Users of other ones of 37s' 'second-tier' products got a warning shot: your tool could be shut down or sold off any day. 37s hasn't revealed the new buyer, and appear to be hands off from here on out.
Just seems like a lot of value has been lost here. I think a better way to go would have been trying to find a strategic partner, and taking a longterm equity stake. Or bundling up Sortfolio, the 37s Job Board and The Deck into a new advertising company, with a CEO who will grow it. Something where the handoff can grow the legacy, instead of 37s washing their hands.
Instead Sortfolio lives, 37s got their money, but the whole thing feels icky. my 2 cents, no conspiracy theory