Secretive, unaccountable, uncontrollably expanding, driven by shady “independent” NGO which is in fact completely in bed with certain branches of government. Russian DPI censorship system is really like that... Oh, I'm sorry, we're discussing something that is a decade older, and belongs to a “free world”, which is a completely different thing.
These things are simply selling their services to the highest bidder. It's a business model on a power connections market. They are made to be offered to, and controlled by, entities that enjoy having such tools. Sometimes they are also offered to smaller fish, like media corporations, to hurt competitors (pirates and foreign services). Also, social media corporations can proudly state that they themselves “censor nothing”, because it's outsourced.
These things are simply selling their services to the highest bidder. It's a business model on a power connections market. They are made to be offered to, and controlled by, entities that enjoy having such tools. Sometimes they are also offered to smaller fish, like media corporations, to hurt competitors (pirates and foreign services). Also, social media corporations can proudly state that they themselves “censor nothing”, because it's outsourced.
There's a great portrayal of people who run such services: https://www.newyorker.com/magazine/2019/11/04/a-cybersecurit...