One of the primary reasons is the inability to match the supply-demand cycle. There are a few startups trying to solve this issue in their own way.
I heard one of the founders speak http://www.efarm.in (he runs another site connecting farmers called http://www.efarmdirect.com). His views are quite interesting and he is using IT as an enabler to solve some of the issues. They are trying to use basic mobile phones to gather supply info, feed that information above the chain.
I heard one of the founders speak http://www.efarm.in (he runs another site connecting farmers called http://www.efarmdirect.com). His views are quite interesting and he is using IT as an enabler to solve some of the issues. They are trying to use basic mobile phones to gather supply info, feed that information above the chain.