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The very best example of that is the Kagi search engine which, if you spend on time of HN, looks very widely used, but actually has less than 10,000 customers.



It is the right order of magnitude, but when stats are already publiclcy available let's be accurate :)

https://kagi.com/stats


Ah yeah, my information is probably from a year+ ago since they passed 20K only in January 2024




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