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In the 2000s the population of the internet, even though pretty mainstream by then, was still made up of enough proactive, deliberate, conscientious people to be able to trigger a MySpace to Facebook type migration.

On today's internet it's no longer possible. The full population is here and it's overall too passive and docile. The biggest sites won't be disrupted anymore. Twitter is certainly deprecated. But just like our uncles and grandparents will keep Facebook alive for 20 more years, so it will be with Twitter. Threads was never going to be able to change that.




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