As a semi-functioning adult, I am sympathetic to the argument that the term “enshittification,” while accurate, is also too vulgar of a term in some settings. It’s one thing to use it on Hacker News, but I personally wouldn’t use this term at church or when talking to K-12 students. Not everything can be PG-13 all the time; sometimes we need G-rated language.
There needs to be a more professional-sounding, G-rated term that describes the degradation of quality of software services.
If I was Apple or Microsoft, convincing people to use the term “enshittification” is actually the best possible outcome.
Nobody can use it in a TV ad.
Nobody can use it in political messaging.
Nobody can use it in G-rated settings.
Nobody can use it in a party platform.
Nobody can use it on the debate stage.
Nobody can use it in marketing on why they are better.
Nobody can use it in a courtroom without being accused of bias.
Nobody can use it who is generally soft-spoken or has strong cultural inhibitions.
The term itself silences speech. Anyone who calls this out is labeled a prude, which is perfect from a corporate planning point of view.
The only possible better outcome would be to use the term “assholeification” or something stronger. Call it “companies fucking with consumers” - that’s even better from a PR perspective.
Regardless of whether the word is vulgar, I often see it thrown around as a meme that has became overused. Even if the original phrase used different words, they will become less and less meaningful once they start appearing in every other comment thread.
You're overstating the impact of the term. No one is going to change the world or overturn the status quo or shift the dominant paradigm by using slightly vulgar language. The only value it has is in the catharsis it provides by comparing something to shit. It isn't a technical term (even though it used to masquerade as one.), it's evocative, so let's be honest. People just like saying things they don't like are shit. It's snark. It's weirdly the only kind of snark that gets past HN's filter.
And since "enshittification" is applied to everything now, and no longer refers to the specific context for which it was coined, we can say we're witnessing the enshittification of enshittification itself.
You’re underestimating how much this stuff matters. There’s an old George Carlin bit about “soft language” that is very relevant here:
“Americans have trouble facing the truth, so they invent a kind of a soft language to protect themselves from it.”
There’s a reason why clickbait is a thing, it’s because if you don’t find a way to punctuate the noise then people don’t pay attention, and people’s brains are affected by the things that grab their attention.
Except that isn't what's happening here. No one is protecting themselves from uncomfortable truths by choosing not to use the word "shit" to describe anything and everything they don't like. People use vulgar language all the time, especially online. "Enshittification" doesn't move the needle either way, but it comes off as trying too hard to be edgy and it's well overdone at this point.
I mean, you accuse people of trying to "shift the narrative" if they don't like it. As if not using it is wrongthink to you. You frame "enshittification" in terms of class warfare and self-deception, and almost imply that using it is a revolutionary act. And that's weird. That's far too much emotional and political investment in what amounts to a poop joke.
It's done, please find another meme. I know you won't, but I wish you would.
There needs to be a more professional-sounding, G-rated term that describes the degradation of quality of software services.