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whiles taylor swift has a natural monopoly on taylor swift, you can always have more venues. and each of those venues could compete on price/margin to court taylor swift and all of the other artists. and for venues that want to compete, there could exist alternative platforms that also compete on price/features. this all could lower prices AND put more money in the artist and venues pockets.

ticketmaster ensures this doesn’t happen by controlling the market, so venues that don’t use them get locked out from artists and artists who don’t play ticketmaster only venues get locked out from too much of their audience.




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