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"7/67" this is why general public likes percentages. Or "one in X" type of ratios.

Next up: (e^-1)/3*3 children who got the COVID shot...

There's this saying in UX: don't make me think.




I also prefer not to have to think too hard when reading a headline. "7/67" saved me from thinking "10.4%? What's N?".


Yeah but then you get headlines like 10% of children get cancer. How many children? 10 children? A million children?

When the sample sizes are small, it's better to just give the fraction IMO.




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