That's called demographic targeting. you identify your advertising audience, match it with known audiences of content, and then go sponsor that content.
it's already proved it is most cost effective and had higher sales conversion.
but there are other factors at play. and everyone wants data. the entire system works now by denying publishers of any advertisement revenue by demographic targeting and forcing them to be the data extractors since they are the ones luring users in.
Mozilla is also a victim of this. they had to implement all changes google ever asked of them, and now this is their meta allegiance pledge. expect meta to pick their tab soon.
it's already proved it is most cost effective and had higher sales conversion.
but there are other factors at play. and everyone wants data. the entire system works now by denying publishers of any advertisement revenue by demographic targeting and forcing them to be the data extractors since they are the ones luring users in.
Mozilla is also a victim of this. they had to implement all changes google ever asked of them, and now this is their meta allegiance pledge. expect meta to pick their tab soon.