premium brands like coach, rolex thrive on exclusivity. same with the premier
institutions. they want to keep their brand allure so someone can boast that they are from stanford, or that they own a rolex.
If every tom dick and harry has a stanford cert in their resume, the value of the brand diminishes. so, you are from stanford, big deal, i got a certification too.
Coach makes bags in the (at the top end) 500$ USD range. Rolex makes watches in the (bottom end) 10,000$ USD range. You can find bags in a coach outlet for basically the same price as any other bag.
You were thinking of Hermes/Chanel instead of Coach. Even LV and Gucci aren't in the same league as these.
Also, all of these are part of what I call the "Franko-Italian Fashion Cartel".
If every tom dick and harry has a stanford cert in their resume, the value of the brand diminishes. so, you are from stanford, big deal, i got a certification too.