In what way was their usage incorrect? They simply said that the brain just predicts next-actions, in response to a statement that an LLM predicts next-tokens. You can believe or disbelieve either of those statements individually, but the claims are isomorphic in the sense that they have the same structure.
Its not that it was used incorrectly: Its that it isn't a word actual humans use, and its one of a handful of dog whistles for "I'm a tech grifter who has at best a tenuous grasp on what I'm talking about but would love more venture capital". The last time I've personally heard it spoken was from Beff Jezos/Guillaume Verdon.
