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It seems like it should be easier to justify spending billions since it’s already printing money (and this segment currently gives them zero money). They could put all of the AAA ports they paid for last year on Apple Arcade as a start (since they sold like 10 units anyway), then once people are hooked introduce an Apple Arcade premium tier that promises a continued stream of more similar-grade ports of games released that year.

Unfortunately you’re right, Apple has a weird history of messing up and half-assing their triple-A approach (remember the Valve partnership? Or the ten years of outdated OpenGL? Etc). I wonder if they hired an exec who helped with the Epic Games Store or MS’s Gamepass or something they would be able to help.




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