What do you mean by "before" social media here? Surely not handwritten or typewritered letters, I guess you mean like 2005-2010ish?
The term wasn't popular then but with reddit's and Facebook's infancies being twenty years ago, "social media" (which I understand to refer to platforms where you can talk to people and post things about different topics, so broader and more person-oriented than an SMF forum but narrower than the WWW) have been around for a while
The first time I saw lowercase writing like this was two years ago on the Discord guild/community of a game which got popular on tiktok. I don't know the average age but the (statistical) mode was probably in the range of 13–16
The term wasn't popular then but with reddit's and Facebook's infancies being twenty years ago, "social media" (which I understand to refer to platforms where you can talk to people and post things about different topics, so broader and more person-oriented than an SMF forum but narrower than the WWW) have been around for a while
The first time I saw lowercase writing like this was two years ago on the Discord guild/community of a game which got popular on tiktok. I don't know the average age but the (statistical) mode was probably in the range of 13–16